Music Video Purposes
- Money is key
- Music Videos are a promotional tool
- What are they promoting?
- http://www.slideshare.net/iainbruce/music-video-purpose?qid=b92145fd-b554-4ee6-bc49-f7b5e19f9898&v=&b=&from_search=10
- Controversy - A disagreement in public, eg; something that causes conflict between different people in society.
- Battle of the sexes
- Culture and Religion
- Race
- Stereotype
- Gay rights
- Politics
Promotion = Profit
Artist: more fame = more money (sponsorship, sales, record deals)
Record Company : Higher single or album sales = more profit
Controversial videos
- Aphex Twin - Window Licker
- Madonna - Feels like for a Girl
- Erykah Badu - Window Seat
- Justice - Stress
- MIA - Born Free
- Rihanna - s&m
- TATU- All the things she said
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