Primary Research

Questionnaire evaluation

The age ranges were between 16-19.
There was a mixture of people who had a job and who didn't. If they had a job it was part time.
Everyone owned a smartphone.
Everyone that did the questionnaire like the idea of the iphone 8 but nearly everyone said that it needed a longer battery life but the other improvements were good. People said they would be happy to pay between
The coffee machine was popular as well. Lots of people thought it was a clever idea and would be handy for them if they could buy it.

Audience profile

Iphone 8
AGE: 13+
GENDER: Males and Females
RACE: All races
The people completing the survey also currently own smartphone, either iphones or a android samsung.The competition for smartphones is high, Apple iphones competing with Samsung, Google.

Spend there spare time working, using different social media platforms which they can download on the phones through the app store.
Social grade would be C1 and C2.
They spend there money on other technology such as, laptops, music devices, speakers and accessories for their devices.

Hot Drink Machine
AGE: The ages for this product were between 16-19.
GENDER: Males and Females
RACE: All races

The social grade would be C2 and C1.
They'd spend their spare time socialising, shopping, playing sports. Would work a full time job, have a busy schedule, might have kids.