1 What factors make up the budget for a radio advertisement campaign ?
there are a range of elements you need to consider when doing your budget for a radio advertisement. Such as advertising, creative and airtime costs. The cost of broadcasting your advertisement is the most obvious factor you would consider but the creative costs like the script,audio production, actors , music and sound effects. not only are creative costs an added factor but airtime costs is important in the creation of your ad as well. The price also relates to the of the amount of seconds/minutes you have to promote campaign on the radio.
2 What is a music bed , and what are the three types ?
A music bed is the backing track which accompanies the advert, its usually a piece of music that you can hear behind the actors, sound effects etc.
The three types of music beds are:
Live music recorded with the speech - using a live band or single musician.
Library music - often copyright free
Production music, - via CD or created 'in house' by a recorded band/artist recorded or on software such as Garage band.
3 Why does it cost money to use a pop song in a radio advert ? What type of license would you need to apply for ?
It costs money because in order to use music owned and produced by someone else you have to obtain permission as its covered by copyright. There is 4 categories for copyrighted licenses and related royalties these are:
Mechanical: permission to reproduce, royalties paid to artist, writer and publisher based on numbers sold.
Performance: blanket licence giving permission to broadcast / perform live, royalties paid to artist, writer and publisher when song is played or performed.
Print: royalties paid to writer and publisher based on sales of sheet music.
Synchronization licence: which allows songs/music to be reproduced in a television program, film, video, radio and commercials as background music.
4 What are the main differences between producing your radio advert using
a) production facilities available at the radio station itself ?
you can gain help of the radio station and a price that includes the scripting by a trained copywriter, licensing of music and Equity Voice Overs for broadcast on one radio station ,music production, celebrity voices or broadcast on multiple
you can get free scriptwriting on the basis that the radio station produces the advert.b) an external production house ?