Glee 'Chevy commercial' - https://www.youtube.com/watch?v=reTrzx44_VQ
Chevrolet made their advertisement seem like an actual episode of Glee, with the usual Glee recap they have at the beginning of every episode. They used the glee cast and they performed a musical number called 'See the USA (in your Chevrolet)'
Form
This ad is anti realist and realist ad. It's anti realist as it isn't a real life situation as it's a fictional story line and the characters aren't real. Yet it is also a realist ad because real life people feature in it and it is also shot in real life way.
Style
This advert is a parody advert as they the advert is based around the TV show 'Glee'. It includes the cast from the TV and the advert is as if you were watching an episode of glee. The advert is based around the glee club participating in a commercial and if they do they will all get Chevrolet Cruze's, but little do they know its all part of Sue Sylvsters plan - if you participate in any ad's you get disqualified from competing in competitions.
Technical Methods
The mis-en-scene in the scene includes what they are wearing. Glee is set in high school so they are wearing smart/casual clothing that is appropriate for school. When set in school theres a lot of warm colours where as when they are performing the musical number its cold as theres lots of blues and greys.
They use a lot of close ups at the start of the scene when they're talking which show's their facial expressions well. In these screenshots you can see that the lady in the first one is showing that she's smirking as she's trying to trick the glee club and in the second imagine she's shocked that they're all supposedly getting cars.
The pace of the cuts are quite first when they're talking and having conversations.
Some sound effects they use at the start are used in the Glee episodes so people recognise the effects.
When the musical performance starts the camera moves along with 'Rachel' who's singing. They also zoom into her when she sings as well. Lots of high angles are used so it looks as if we are looking down on the performance. The use of pan movement is used when it pans the car so you can see the front of the car.
Long shots are used so you can see everyone dancing and singing and so you can see the outfits everyones wearing. They use close ups when they are focusing on someone singing.
Selling Techniques
The selling techniques used in this advert is that they have used the actual cast from glee, so it uses celebrity endorsement. At the time the advert was made and released Glee was one of the biggest shows on TV and the cast were very popular so Chevrolet using this show and cast was clever as it would promote the brand massively and would also bring light to Glee, so they are both advertising each other. Using the actual Glee cast attracts a lot more people to watch the ad and therefore promotes Chevrolet. The target audience would be teenagers but also adults who drive. The advert was first released during the 2011 Superbowl, which over 110 million people watch. Generally the target audience would be adults who can drive and afford a fancy car.
They create a memory of an advert by using a song that is very catchy and within the lyrics of the song it's talking about driving a Chevrolet. Some of the lyrics being ' See the USA in your Chevrolet, America is asking you to call, Drive your Chevrolet in the USA' So promotion is also happening through the song the cast are performing.
At the very start of the advert they show the car they are selling and promoting.
The logo is on the floor and they use a high angled camera shot so they have the logo in view.
Characteristics of the product
For brand identity they do have the logo of the chevrolet logo plastered all over the ad. They do show different kinds of cars you can get ie cars with a roof and convertible cars. No USP's in the ad.
Apple Music Ad 2016 - https://www.youtube.com/watch?v=CQY3KUR3VzM
This advert is an advert of James Corden in a pitch meeting, pitching advert ideas to Apple Music representatives. The apple reps want simple ad's that can get the message across and explain what features apple music have to give. Instead, Corden pitches crazy ad's of him dressing up as iconic music stars, driving in deserts and diving into a body of water filled with 40 million apples.
Form
This is an realist ad as its set in the real world and in a real life situation. James Corden is sitting at a table with 3 other people and they are having a conversation about how they can advertise apple music. It's filmed as if you are watching the conversation. The target audience would be for children aged 11 onwards and adults. Children may have ipods or ipads an they would like to listen to music so may see the add and ask their parents. Parents also have the option of having a 'Family membership' option. Where they pay and can have their children on the same plan.
Style
It' s a humours advert as James Corden is a comedian and he adds his own twist onto it. He talks about possible adverts he could do, such as being David Bowie, the Spice Girls or Pharell. It's also parodic as he is doing parodies of being the different people, and Pharell appearing next to James pretending to be Pharell gives it a comedic aspect. The next possible is dramatic, James is driving in a desert and comes across a young boy who is begging for water, instead of handing him water, he then hands the boy an iphone. Handing him a phone instead of water may give it a humorous aspect.
Technical Methods
There are a lot of cuts in this advert and they are fairly quick, some cuts being quicker than others. In the first scenario The advert is based in an office, with big open windows and a stunning view for the back drop. 4 main people in the advert, they're all dressed in smart casual business attire. The colours are simple which could be similar to the apple product. Apple is based around being simple so them being in smart casual could also represent this.
They have an iphone and ipad placed on the table which they use when talking about what the service offers.
The use of sound is different in each scenario, for the scene where he is dressing up as different artists - songs by that artist is played. For the second scene its dramatic music, same as the last scenario.
For most of the advert the camera angle is mostly on eye level with the 4 different people, this could be suggesting that we are on the same level as the public, and that they aren't any bigger or better than us. Shots are mainly medium shots, but when the camera is focused on Corden or if one of the apple executives is talking or explaining the product, then they use close ups. In the possible ad's that James suggests, long shots are used.
Selling Techniques
They use celebrity endorsement in this, they use James Corden - who is a major in the USA right now and is very popular in the UK. As he's a comedian he is able to bring his own twist to the advert. Corden is a very down to earth guy and has always stuck so his roots and he's a very family friendly guys so using him could suggest you can be successful and happy like him. Apple music have also recently picked up James's carpool karaoke series so Corden is working with apple.
The other 3 men and women in the ad are 3 executives of Apple Music. Apple's senior vice president of internet software and services, Eddy Cue, Apple Music's head of global consumer marketing, Bozoma Saint John , and Beats co-founder Jimmy Lovine. This gives viewers an in site to the executives because they're only seen at Apple events so having them involved in marketing, boosts their profiles from beyond the Apple event stages.
They create a memory of the ad as it's very funny yet simple and they used a celebrity who is very popular. The logo fills the screen and then they do recap of what you get from apple music including, how much it costs and how its personal to you. It's a simple ad and apple is known for being simple and easy, and the end ends with everything you'll receive with apple music.
Characteristics of the product
Characteristics of the products are that you get over 40 million songs, music anywhere, even offline, handpicked playlists and a 3 months free trial. The brand identity comes into play here and the simple writing comes on screen just summarising some of the things you'll get with apple music.
Money Supermarket ad - https://www.youtube.com/watch?v=qdeB1eGK57o .
They have a series of these ads with all the same actors in, the one i'm using is the latest release in the series of adverts.
In the first advert they released the ad was the most complained advert of 2015 but the lastest advert has been highly praised.
You have three men having a dance off in the middle of a empty car park - a builder and 2 workmen.
While i researched this ad i found out the dancers have names, Colin, Dave and Gary. There aren't any celebrity endorsements in any of the Money Supermarket adverts, but they don't need them as it's become such a well known series of adverts everyone knows the guys from the money supermarket ads.
Ironically since the ad's have started Colin and Dave have become 'celebrities'. They have had TV interviews, got thousands of followers on twitter and have become over night sensations.
Fifth Harmonys smash hit 'Worth it' begins and when this advert came out they were top of the charts so everyone knew the song and they are a girl group who are all beautiful,stunning and can all dance very well so they might have used the song as you can dance well to it.
Once the music begins Dave comes out in a suit and tie with a pair on denim shorts and a pair of black stilettos begins to twerk and dance his way around the car park and then builder named Gary comes out with a typical builders out fit on and then he pulls out a scaffolding pole and begins to pole dance.
After the builder has finished he carries on dancing and a well dressed man called Colin comes out and starts showing off some impressive moves.
The whole advert is very dramatic as the three men are taking the dance off so seriously which in turn brings the comedy aspect to the advert.
It's effective as you always remember the man dancing in heels and these adverts are so different to other products on the market and you remember these it's funny as a man dancing in heels having a dance off with a builder and another business man isn't very common and breaks the stereo type of women dancing in heels.
It's an anti realist ad as it is set in the real world but it's not something that would happen everyday.
The whole advert is all very surreal as it isn't something that would happen in a car park on a normal day.
They use cold, industrial lighting for this ad, yet it's not dark. It's a well lit scene.
The tag line is 'You're so money supermarket' which is well known and everyone associates this tagline with them. They also mention about 'feeling epic' and thats how they make you feel after watching it and after watching the ad you do think that the whole advertisement is 'Epic'
The ad creates a memory of the ad as you remember 3 men having a dance off in a car park, and money supermarket have the logo plastered on the screen at the end of the advert.
